T.E.E. Productions Logo

Recently in school I have turned my sketches into computerised designs, using Serif Draw Plus. I have made several designs. I will be using "Survey Monkey" to see the verdict of our target audience, after this me aswell as the rest of my group will all decide on the final design of our logo.
Although I am in charge of the typography of the logo, the rest of the group will also have a lot of in put, such as choosing which fonts are most appropriate, colour schemes, as well as compositions. This combined with the verdict from our target market, we hope that we will have best final outcome possible.

Test Post

This is a test post done on my Blackberry.
this is to ensure that blog posts are done more frequently, as blogging on my phone would be more convenient and also useful. However I think it will be definitely easier to blog on the computer as it would be very difficult to upload vieos on my phone aswell as pictures, also uploading ceratin medias would also take lonher on my phone than it would on the computer.

This is a previous years trailer for a zombie film.
Unlike our approach to a zombie, they have gone for a serious, horror sci-fi mystery.
The use of low lighting and the silloutte gives a mysterious and a typical horror film feel, this draws the audience in. there is also a wide range of zooming which alerts the viewer and also maximise the connetations of danger, which increaeses tension.
The use of a bigger number of cast for the students gives a very realistic school environtment, however the loud speaker digetic sound for the annpouncement gives a very american feel to the extract.

(To be improved.)

Typhography - Production Logo

This Production logo conotes richness and and simplicity, however it is very effective and rememorable. The use of the white and gold conotes high buget instantly this would anchor the audience's oppinions about the film as it sets standards. The use of the shadowing also adds to the this effect. The gold underlay in the font is shiny, this again connotes richness and weath, re-inforcing the idea of thier films being high budget.
The world being visable at the back of the word "UNIVERSAL" re-inforces that this company is very sucessful and re-inforces the meaning of the word.
Overall the mixture of the colours and the simplicity really works well together, this could be something that i may use for our production logo.

DreamWorks's font used is similar to Universals, however they are both presentaed differently, adding a certain stamp in thier own logo.
DreamWorks's emphasises the word "Dream" with the combination of the colours used; espicially with the darker version of the logo, the night reinforces the idea of sleeping, therefore dreaming.
The clouds and the moon also adds to this effect, by doing this the company is deliberately connotes fairytales. this suggets that they are targetting the younger generation.
The company having two different versions of the logo allows them to choose the one more appropiate to the film, this is a very good idea and may influence me in my designs.
The mixture of the underling and the small print of the words "Animation SKG" is also very effective and would be very influencial in my designs.

This logo is very cleverly put together. altough the colours is verylimited, this really works well for the composition. I like the mixture of the different sizes letters. This made me consider the sizes of the letters in the production logo. This also made me to think outside the box and not go for the ovious.

Plans for Production logo and Film

I plan to sketch out initial ideas for both the Logo of out production company, which is "T.E.E. Productions" and also for the film. I plan to have several ideas and use "Survey Monkey" aswell as the help of my other group members, Tas and Edith, to decide on the final product.
I will be looking at and comparing other production company logos to develop my ideas and also to create a final product with a professional finish. Also this would have to be done to make sure that our logo is not compared or similar to an exsisting production company logo, this also applies for the film.
This means that some future posts will be sketches of my ideas

" Zombie Film Opening

 " Zombie Film Opening

A week ago we filmed our zombie film opening, we have not yet edited it but I am going to evaluate the footage based on the mark scheme.

The film openings that we looked at were Zombieland and Shaun Of The Dead. This is because they are both comedic zombie movies despite being completely different.

We decided that we preferred the action packed opening of Zombieland to the pre-apocalypse opening of Shaun Of The Dead, also we decided to incorporate the use of voiceover also included in Zombieland.

Looking back at the footage we have obtained, I believe that we have managed to achieve our target fairly well. We have included a Zombie Vs Human fight and by doing this have set up the post-apocolypse scenario. Once edited we are going to find a person suitable for doing a documentary style voiceover. Also, thinking back, there is a chance that it will end up looking like either a short film or a trailer for a film, so because of this we are going to have the person reading the voiceover say a line at the end that suggests that there is a plot to follow.

The Mark Scheme requires us to include several different things:

• Holding A Shot Steady - for most of the shots that needed to be held steady we used a very reliable tripod. However, for the moving shots in which the tripod was of no use, we can use the 'Stabilising Media' option on Sony Vegas during post production to make it look a lot smoother.
• Variety Of Shot Distances - we have included a range of different shots including a close up of the zombies, a long shot of the zombies, a long tracking shot, a close tracking shot, a crane shot and even a dutch angle shot. This will make it much more interesting to watch as well as ticking it off the checklist.
• Selecting Mise En Scene - the costumes and the make up are specific to the character, for instance the humans have less obvious make up or clothes than the zombies so that we can tell them apart and tell who they are. We chose the setting that we did because we had the option of shooting out of the window but also because it had such a variety of settings just in that little area such as the forest, the streets and the corner. Finally we chose it because it was very quiet so we could film without filming passers by and this adds to the post-apocalyptic idea of planet earth being abandoned.
• Framing Shot Appropriately - We made sure that we only captured the areas that we wanted. For instance, we had lots of equipment on the pavement however, we positioned the camera in all of the shots so that this was not caught on film. Also, we did not film any of the houses that had people in so that it looked more real. In addition to this we chose each shot very carefully, for instance, we never had too much sky or background, we had actors walking in and out of shot etc etc.

Once we have uploaded all of the footage we will start editing it together so that it mostly matches our storyboard. We will use Sony Vegas Platinum to edit as this is very high quality editing software that will enable us to do more and make it look more professional."


This is a post by Edith about roughly the happening during the filming aswell as future plans for the finish product of our film

Typography

The program i have decided to used is Serif Draw Plus. I am quite confident in using this program as i have used it throughout my school life in cherwell, However i do not have this program at home, meaning that 
most of my typography work will have to be done in school.

Things i have to consider.
 -Fonts, i would have to make sure that the font relates to the film and anchores the audiences, giving them the right connetations, and impressions of the film. Also i would have to consider how easy it will be to read as it can be potentially used not only for the Film title but also the credits in the film opening.
 -Layout, i would have to make sure that the way the words and images may be placed is easy to read and understand, and also that it looks good, overall havinbg a positive outcome on the final product.
 -Comedy Values, as the film is a comedy zombie film, i wouldnt want the audience to think that it may be a horror, this is where the comedy values comes in. In addition i would still need to somehow anchor the audience to think that it is a zombie film.
 -Colour schemes, i would have to make sure that the colour scheme used is easy to read and that the contrast between the background and the colour of the actual texts are distinguished to make them easy to read, as well as making it stand out.
 -Audience, making sure that our traget audience (teenagers) are attracted to the film is vital.
 -Punctuation, this is improtant as it could change the meaning of the title completly, changing the tone or even the meaning

Media Homework

Typhography

 

I really like the way typhograpgy of the title in shaun of the dead. 

Typhography

The font used isnt suggesting a zombie film, but the way it is filled with different shades of yellow, orange and even red, gives connetations of fire. This re-inforces the audience that it could be a zombie film. this mixed with the font used suggests that it could be a comedy film, In addition the font used also gives a sense of Action Fantasy.

Film Genres

This shows that Comedy is the most favourited genre of film, This makes us think that we have made the right decision to make a comedy zombie film, rather than a horror, Horror got 17 which is just more than half of what comedy got.

Zombie Films Research

After debating between a comedy and a horror zombie film, i have decided to do reasearch on the typoe of zombie films. I have decided to analise recent zombie films released in the past 10 years, as i thought this would be better to look at films whch the modern audience watches.
I looked at 4 films, 2 comedys: Shaun Of The Dead, which ive seen, and Zombieland, which i havent seen but i plan to for further reaerch. i am also gunna look at 2 horrors, 28 days later which ive seen and Dawn Of The Dead a film i also plan to see for further research.

Zombieland 2009) 7.8 im IMDb, this film had a buget of $23,600,00 equivalent to aproximatly £15,000,000. this is a high buget film, which means that they had thye opportunity to creat andmaintain high standrads troughout the film. This film had a really postive reponse from the public earing aproxamately $25,000,000 on the opening weekend, meaning that great profit is made just in the opening weekend.

Shaun of the Dead, Released April 20th in the UK, had a buget of £4,000,000, which is considerably lower than Zombie lands buget by almost 4 times. Howeever shaun of the dead has hiogher rating according to IMDb being rated 8 stars out of 10. the buget being lower gives this filma  slight disadvantage, altough in my opnion i think high standrads were reached in this film. The film bagged almost 2 million on the opening weekend, which is consedarbly good for a UK audience.

Shaun of the Dead and Zombieland are both successful comdey films, But in comparason i think shaun of the daed is better as it got better ratinsg  with considerably lower buget than Zombieland.

Dawn of the Dead, a horror, action sci-fi zombie film has a rating of 7.4 in IMDb. Thjis was releashed march 2004. in the opening weekened it got estimated $27,000,000 in the USA. This a couple of millions higer than zombieland, and considerably higer than shaun of the daed.

Project

Me, Edith and Tas, my group has decided on doing an opening of a zombie film. After brain stroming zombie movies we have found out that zombie films are now associated in 2 categories, a zombie comedy film and a zombie horror film.
We have decided to do a zombie comedy film as we decided that it would be harder to do a horror zombie film to a high enough standrad.

We had to decided roles within the group, we have diced that I would be doing Research: on other zombie films, audience impact, and target audience. As well as reaearch i volounteered to do Typhography. i would need to decide on approiate fonts to use in the credits of the film, aswell as the font for the title, which would be the signature title for the film. Edith is incharge of music and story boarding, while tas is doing casting, stage and make up.

Sound analasis - Incidious

In this scene the sound almost acts like a guide to the audience.
At first the sound has a slow tempo with an almost reflective tone, giving the audience many positive connotations and expectations, making the audience think that the "drama" is over. then the man gives the picture to the old lady. The music then fades out to a high pitch sound, which has many connatations of sirens. this almost act as a reminder to the audience. because the audience thought everything was turning out to be alright the twist comes more of a suprise to them.

Edward Scissor hands film opening analysis

 Edward Scissor Hand. Directed by Tim Burton and developed by the Warner Bros. however this film was then sold to 20th century Fox.
The bugget for this film was $8-9 million, meaning that high standards to the film is highly achievable as mise en scene, music, edith etc. can be perfected to high standards.

The opening is very much relaying on sound, although teamed up with very clever shots and animations, which lacked in colour, however this is not a bad thing. The animations and images are moved in a slow and gentle movements which fades in to eachgother, This gives the opening a gentle and almost mysterious feel. The light blue, almost white contrast with black gave the opening an almost cold and threatening feel, instantly allowing the audience to go wild with expectations but anchoring them at the right areas even though the opening  wouldn’t have made a big impact on the audience without sound.

The sound, the dark mysterious fairytale like feeling continous onto the first scene, agian,. this gives the opening fludidity.
The Mise En Scene consist of old fashioned interior, for example patterned wall paper, lacey curtains, Wodeen bed and wooden rocking chair. The room is has a dim interior which is lit up by a fire pl;ace and 1 lamp shade. This give the room a dark feel.

Prelim Task and 3 Requirements

This video took me and my group members, Edith and Tas, just more than 4 lessons to do, including filming, editing and sound. We used a cannon  video camera with a tripod to film, and we all took it in turns doing camera work. Altough we had a storyboard which we used greatly and followed through, ideas and ways to improve ceratin shots were open and made as we were filming.

There was 3 requirements we have to do in this video, Match on action, 180 rule, and  Shot reverses shot. We, as a group found this easy to do as it came in naturally to us.

180 rule. this is the term use when the director creates a imaginary 180 degrees line in his/her head and sticks to it, making the shots has a fluid feel, allowing to capture everything thats going on in a way which makes the shots very effective, and not "all over the  place"
This technique was used in our task when the "killer"  was making her way to the music block, this technique was used to creat mystery and tension, which i think was achvied.

Shot Reverse Shot is where the camera is placed behind a charachter and parts of the character is visable in the shot but another character is in focus. This is normally used in a conversational scenes, just like how we used this techniqe in our task.
This shot invites the audience in the scene as at times it gives a point of view of a charachter giving the viewer a more in dept expirience, which could increase tension levels.

Match on Action This is  ashot showing a movemnt of a subject in 2 view points, for example, opening a door, 1 shot would be taken from outside the door, maybe some one opening it, and another shot from inside the door, this is how we used this in our prelim task.

Anchorage

Red

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Anchorage
This is a term used to "Anchor" the audience thoughsta and ideas. This means that the audience is allowed to make assumptions and ideas in their mind but boundaries are set so that theyre not lead into the wrong directions and do not make irrelevant ideas.
This is also use when certain connatations or symbolisms are used, pin pointing and manipulating the audience's chain of thoughts to what the director wants them to thinking allowing the audience to get into the action in a drama, creating more of an expirience for them.

Snapshot (10:00)
This snap shot clearly shows two women shopping, but the two couldnt be more conflicting. The use of juxtapositioning coulld be the directors way of highlighting social class in the program, and also highlighting even more the two menas differences.

The woman on the on right, clearly appears to be weathly, this could be due to her fitted clothes, well kept blonde hair, aswell as the fact that she is looking at what appears to be expensive long dresses, this gives the audience many expensive and rich connetations reinforcing the fact that she could be very wealthy. She also has a tall and petite figure also giving us impression she takes care of her apperance.
The women nearer the camera and to the left, is almost the complete opposite of the woman on the right. her hair looks damanged and not well kept and it is being held up messyly by a wooden clip, giving the viewer a negative impression of being poor and that she doesnt care for her apperance. she also looks like she doesnt fit in the shop,  as the shop looks very expensive, the white walls and the heavy lighting reinforces this.

Th woman on the right is made to stand out more by the lighting which is directly above her, this makes us, the viewer look at the older woman and compare the two. in a row of the black dresses there is a white dress which clearly stands out, this is could be used as a hidden divide between the two women.

Inception-The Paradox clip Analasis

Inception clip

The clip opens up with a slow and delicate tracking shot, and it continued further till the girl (Ellen Page) stopped walking, this connotes a new beginning or a start of a new scene, or a new subject in the story line, instanly inviting the audience to keep watchng or to pay more attention. After a few seconds this was then followed with a crane shot of a new location clearly showing us, the viewer, a bird’s eye view of the scene, allowing us to see the size of the place as well as leading us into the focal point of the whole room which is the stairs, which indicates that later on this would be main focus of the scene. A Tilt shot was then used to reinforce the strair way.
The Tilt shot was then used, this made the audience follow Ellen Page's journey on the stairs, making the audience more engaded with the story line. the crane shot was then used again, emphasising the stair way again.

Camera Shots and Movement

In Media Studies, certain camera angles, shots and movement are used to emphasie and to improve a scene, aswell as subconquesly lead the audiences thoughts and view to the right direction.
A typical example of this is using the tilt shot, e.g. a camera is place at the bottom of the subject giving the audience a shot of the subject from a low angle, this could suggest that the subject is powerful or give them a sense of authorathy, this shot can also be used to emphasis size.