Friday, 11 November 2011
Typhography - Production Logo
The world being visable at the back of the word "UNIVERSAL" re-inforces that this company is very sucessful and re-inforces the meaning of the word.
Overall the mixture of the colours and the simplicity really works well together, this could be something that i may use for our production logo.
DreamWorks's font used is similar to Universals, however they are both presentaed differently, adding a certain stamp in thier own logo.
DreamWorks's emphasises the word "Dream" with the combination of the colours used; espicially with the darker version of the logo, the night reinforces the idea of sleeping, therefore dreaming.
The clouds and the moon also adds to this effect, by doing this the company is deliberately connotes fairytales. this suggets that they are targetting the younger generation.
The company having two different versions of the logo allows them to choose the one more appropiate to the film, this is a very good idea and may influence me in my designs.
The mixture of the underling and the small print of the words "Animation SKG" is also very effective and would be very influencial in my designs.